Prototype · synthetic data

Agent trace

Why this decision

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  1. 1. Moment agent

    Noura Al Hashimi · family · City Centre Mirdif
    Lapse · urgency high

    Carrefour visits fell to 1 in the last 30 days vs 3.3/month before (≤ 40% threshold).

  2. 2. Ecosystem navigator

    Trigger: Carrefour · cross-BU consent yes
    7 candidate offers

    7 candidates at City Centre Mirdif: 5 Carrefour offers + 2 cross-property bundles.

  3. 3. Offer economist

    upliftProb × basket × margin − net cost after brand funding
    3x points on your brands + 30 min Magic Planet on us (AED 300+ shop)

    Picked "3x points on your brands + 30 min Magic Planet on us (AED 300+ shop)": expected GP AED 50.1, net cost AED 4.8 (70% supplier-funded), beat "Kids weekend: 2x points + free Magic Planet game" by AED 12.7.

    OfferFunded byUplift Exp. GP Net cost Score
    3x points on your brands + 30 min Magic Planet on us (AED 300+ shop)bundlesupplier 70%30%50.14.845.3Chosen
    Kids weekend: 2x points + free Magic Planet gamebundleMAF30%50.117.532.6Lower score
    AED 15 back on fresh producesupplier 100%15%11.60.011.6Lower score
    3x points on your top 3 categoriessupplier 80%12%9.22.56.7Lower score
    Double points this weekend at CarrefourMAF12%9.212.0-2.8Costs more than it earns
    Family pack bonus: 1,000 pointsMAF12%9.215.0-5.8Costs more than it earns
    10% off your next Carrefour shopMAF15%11.624.5-12.9Costs more than it earns

  4. 4. Guardrails

    Holdout no · 1 msgs this week
    Pass

    Within budget, message cap and approval threshold.

  5. 5. Action

    Channel: push
    Sent: 3x points on your brands + 30 min Magic Planet on us (AED 300+ shop)

    supplier funds 70% · MAF net cost AED 4.8