Octra AI × Majid Al Futtaim
SHARE as a revenue engine
Agents act on member moments, pick the offer with the best incremental profit, prefer brand funding — and measure every decision against a 10% holdout.
A
Lapsing Carrefour family
City Centre Mirdif
Visits fall from 4 a month to 1. The economist rejects a generic 10% coupon and picks supplier-funded 3x points + Magic Planet time.
B
VOX-only Friday couple
Mall of the Emirates
Tickets booked for Friday 9pm. The concierge plans a pre-show dinner — restaurant-funded, so the cost to MAF is about zero.
C
Dormant high-value member
Mall of the Emirates
18,000 points idle for 9 months. Redemption is steered to an off-peak Ski Dubai slot instead of a grocery discount.
D
Control: spend nothing
City Centre Deira
A loyal weekly shopper with a stable basket. No offer beats the minimum — the agent saves the discount.