Ops console
Incremental profit, measured
Incremental GP / member
AED 66.1
per month · treated − holdout
Reward ROI
9.8x
incremental GP ÷ net cost
Brand-funded share
75%
of offer cost, executed
Cross-BU activation
18%
single-BU → 2nd BU, 60 days
Spend avoided
AED 639
by 'spend nothing' decisions
Avg GP per member per week
Treated vs 10% holdout · shaded = 95% confidence band · agents live from W+1
Budget burn today
CarrefourAED 1,119 / AED 1,500 · ok
VOX CinemasAED 543 / AED 900 · ok
Magic PlanetAED 380 / AED 700 · ok
Ski DubaiAED 480 / AED 800 · ok
Mall DiningAED 260 / AED 600 · ok
Agents live for 8 weeks · 20 actions executed today
Live decision feed
| Member | Moment | Offer | Funder | Exp. GP | Guardrail |
|---|---|---|---|---|---|
| Priya Menon | First-visit gap | Nothing · saved AED 54 | — | — | Spend nothing |
| Sultan Al Marri | Dormant points | Tuesday slope pass with your points | MAF | 68.3 | Pass |
| Karim & Lina Haddad | Booking | Pre-show dinner at 7:30pm + 2x points when you pay with SHARE | tenant | 24.0 | Pass |
| Noura Al Hashimi | Lapse | 3x points on your brands + 30 min Magic Planet on us (AED 300+ shop) | supplier | 50.1 | Pass |
| Aisha Iyer | First-visit gap | Nothing | — | — | Blocked |
| Arjun Qureshi | Dormant points | Tuesday slope pass with your points | MAF | 68.3 | Pass |
| Arjun Taylor | Lapse | 3x points on your brands + 30 min Magic Planet on us (AED 300+ shop) | supplier | 30.1 | Pass |
| Rahul Fernandes | First-visit gap | Nothing · saved AED 37.3 | — | — | Spend nothing |
| Omar Pereira | Lapse | Pre-show dinner at 7:30pm + 2x points when you pay with SHARE | tenant | 30.0 | Pass |
| Yusuf Hamdan | Dormant points | Nothing · saved AED 93.1 | — | — | Spend nothing |
| Aisha Hamdan | Dormant points | Nothing · saved AED 93.1 | — | — | Spend nothing |
| James Haddad | Dormant points | Nothing | — | — | Blocked |
| Daniel Al Ali | First-visit gap | Nothing | — | — | Blocked |
| Hassan Rahman | Dormant points | Nothing | — | — | Blocked |
| Zayed Fernandes | Dormant points | Nothing | — | — | Blocked |
| Tariq Haddad | First-visit gap | Nothing | — | — | Blocked |
| Daniel Taylor | First-visit gap | Nothing | — | — | Blocked |
| Noura Pereira | Lapse | AED 15 back on fresh produce | supplier | 11.6 | Pass |
| Arjun Khan | Lapse | AED 15 back on fresh produce | supplier | 11.6 | Pass |
| Sara Taylor | First-visit gap | 3x points on your brands + 30 min Magic Planet on us (AED 300+ shop) | supplier | 26.7 | Pass |
| Omar Al Ali | Dormant points | Nothing · saved AED 69.1 | — | — | Spend nothing |
| Daniel Taylor | Dormant points | Nothing | — | — | Blocked |
| Rahul Hamdan | First-visit gap | Nothing | — | — | Blocked |
| Hassan Nasser | Lapse | Nothing | — | — | Blocked |
| Omar Al Mansoori | Dormant points | Nothing · saved AED 93.1 | — | — | Spend nothing |
| Arjun Al Ali | Dormant points | Weekday matinee ticket for 2,500 points | MAF | 23.1 | Pass |
| Arjun Nasser | First-visit gap | Nothing | — | — | Blocked |
| Mariam Fernandes | Dormant points | Tuesday slope pass with your points | MAF | 68.3 | Pass |
| James Fernandes | First-visit gap | AED 15 back on fresh produce | supplier | 6.2 | Pass |
| Elena Saleh | Dormant points | Weekday matinee ticket for 2,500 points | MAF | 23.1 | Pass |
| Fatima Pereira | Dormant points | Nothing · saved AED 69.1 | — | — | Spend nothing |
| Hassan Pereira | Dormant points | Nothing · saved AED 93.1 | — | — | Spend nothing |
| Sara Iyer | Lapse | Nothing · saved AED 37.3 | — | — | Spend nothing |
| Sara Fernandes | First-visit gap | Nothing | — | — | Blocked |
| Yusuf Taylor | Dormant points | Tuesday slope pass with your points | MAF | 35.1 | Pass |
| Layla Fernandes | First-visit gap | Nothing | — | — | Blocked |
| Aisha Rahman | First-visit gap | Nothing | — | — | Blocked |
| Meera Pereira | First-visit gap | Nothing | — | — | Blocked |
| Layla Al Ali | Dormant points | Weekday matinee ticket for 2,500 points | MAF | 23.1 | Pass |
| Daniel Qureshi | Lapse | Pre-show dinner at 7:30pm + 2x points when you pay with SHARE | tenant | 20.0 | Pass |
| Zayed Qureshi | Lapse | Pre-show dinner at 7:30pm + 2x points when you pay with SHARE | tenant | 30.0 | Pass |
| Omar Fernandes | First-visit gap | Pre-show dinner at 7:30pm + 2x points when you pay with SHARE | tenant | 10.7 | Pass |
| Aisha Menon | First-visit gap | 3x points on your brands + 30 min Magic Planet on us (AED 300+ shop) | supplier | 26.7 | Pass |
| Mariam Nasser | Lapse | Free snack with 2 tickets | supplier | 5.9 | Pass |