Agent trace
Why this decision
1. Moment agent
Sultan Al Marri · high value · Mall of the EmiratesDormant points · urgency med18,000 points (AED 1,800) unredeemed for 270 days.
2. Ecosystem navigator
Trigger: points balance · cross-BU consent yes5 candidate offers5 redemption options at Mall of the Emirates; steered to off-peak capacity where available.
3. Offer economist
upliftProb × basket × margin − net cost after brand fundingTuesday slope pass with your pointsPicked "Tuesday slope pass with your points": expected GP AED 68.3, net cost AED 7.5 (0% brand-funded), beat "Weekday matinee ticket for 2,500 points" by AED 45.2.
Offer Funded by Uplift Exp. GP Net cost Score Tuesday slope pass with your points MAF 35% 68.3 7.5 60.8 Chosen Weekday matinee ticket for 2,500 points MAF 35% 23.1 7.5 15.6 Lower score AED 50 Magic Planet card for 4,000 points MAF 35% 31.5 24.0 7.5 Lower score Dinner for two with 6,000 points tenant 40% 35% 15.8 21.6 -5.8 Costs more than it earns Use 5,000 points for AED 50 off at Carrefour MAF 35% 26.9 40.0 -13.1 Costs more than it earns 4. Guardrails
Holdout no · 0 msgs this weekPassWithin budget, message cap and approval threshold.
5. Action
Channel: pushSent: Tuesday slope pass with your pointsMAF funds 0% · MAF net cost AED 7.5