Prototype · synthetic data

Agent trace

Why this decision

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  1. 1. Moment agent

    Daniel Taylor · high value · City Centre Mirdif
    First-visit gap · urgency low

    Only shops at Carrefour, while City Centre Mirdif has 4 SHARE business units.

  2. 2. Ecosystem navigator

    Trigger: Carrefour · cross-BU consent no
    7 candidate offers

    7 candidates at City Centre Mirdif: 5 Carrefour offers + 2 cross-property bundles.

  3. 3. Offer economist

    upliftProb × basket × margin − net cost after brand funding
    3x points on your brands + 30 min Magic Planet on us (AED 300+ shop)

    Picked "3x points on your brands + 30 min Magic Planet on us (AED 300+ shop)": expected GP AED 16, net cost AED 4.8 (70% supplier-funded), beat "AED 15 back on fresh produce" by AED 8.2.

    OfferFunded byUplift Exp. GP Net cost Score
    3x points on your brands + 30 min Magic Planet on us (AED 300+ shop)bundlesupplier 70%10%16.04.811.2Chosen
    AED 15 back on fresh producesupplier 100%4%3.10.03.1Lower score
    3x points on your top 3 categoriessupplier 80%5%3.72.51.2Lower score
    Kids weekend: 2x points + free Magic Planet gamebundleMAF10%16.017.5-1.5Costs more than it earns
    Double points this weekend at CarrefourMAF5%3.712.0-8.3Costs more than it earns
    Family pack bonus: 1,000 pointsMAF5%3.715.0-11.3Costs more than it earns
    10% off your next Carrefour shopMAF4%3.124.5-21.4Costs more than it earns

  4. 4. Guardrails

    Holdout no · 4 msgs this week
    Blocked

    Fatigue: 4 messages this week (cap 3).

  5. 5. Action

    Channel: none
    No message sent

    Decision logged for measurement against holdout.