Prototype · synthetic data

Agent trace

Why this decision

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  1. 1. Moment agent

    Sara Taylor · family · City Centre Mirdif
    First-visit gap · urgency low

    Only shops at Magic Planet, while City Centre Mirdif has 4 SHARE business units.

  2. 2. Ecosystem navigator

    Trigger: Magic Planet · cross-BU consent yes
    4 candidate offers

    4 candidates at City Centre Mirdif: 2 Magic Planet offers + 2 cross-property bundles.

  3. 3. Offer economist

    upliftProb × basket × margin − net cost after brand funding
    3x points on your brands + 30 min Magic Planet on us (AED 300+ shop)

    Picked "3x points on your brands + 30 min Magic Planet on us (AED 300+ shop)": expected GP AED 26.7, net cost AED 4.8 (70% supplier-funded), beat "Kids weekend: 2x points + free Magic Planet game" by AED 12.7.

    OfferFunded byUplift Exp. GP Net cost Score
    3x points on your brands + 30 min Magic Planet on us (AED 300+ shop)bundlesupplier 70%16%26.74.821.9Chosen
    Kids weekend: 2x points + free Magic Planet gamebundleMAF16%26.717.59.2Lower score
    Triple points on Magic Planet cardssupplier 50%6%5.83.02.8Lower score
    30 min Magic Planet creditMAF8%7.212.0-4.8Costs more than it earns

  4. 4. Guardrails

    Holdout no · 1 msgs this week
    Pass

    Within budget, message cap and approval threshold.

  5. 5. Action

    Channel: push
    Sent: 3x points on your brands + 30 min Magic Planet on us (AED 300+ shop)

    supplier funds 70% · MAF net cost AED 4.8