Agent trace
Why this decision
1. Moment agent
Hassan Nasser · young couple · City Centre DeiraLapse · urgency highCarrefour visits fell to 0 in the last 30 days vs 2.3/month before (≤ 40% threshold).
2. Ecosystem navigator
Trigger: Carrefour · cross-BU consent yes5 candidate offers5 candidates at City Centre Deira: 5 Carrefour offers + 0 cross-property bundles.
3. Offer economist
upliftProb × basket × margin − net cost after brand fundingAED 15 back on fresh producePicked "AED 15 back on fresh produce": expected GP AED 10.4, net cost AED 0 (100% supplier-funded), beat "3x points on your top 3 categories" by AED 3.7.
Offer Funded by Uplift Exp. GP Net cost Score AED 15 back on fresh produce supplier 100% 14% 10.4 0.0 10.4 Chosen 3x points on your top 3 categories supplier 80% 12% 9.2 2.5 6.7 Lower score Double points this weekend at Carrefour MAF 12% 9.2 12.0 -2.8 Costs more than it earns Family pack bonus: 1,000 points MAF 12% 9.2 15.0 -5.8 Costs more than it earns 10% off your next Carrefour shop MAF 14% 10.4 24.5 -14.1 Costs more than it earns 4. Guardrails
Holdout no · 4 msgs this weekBlockedFatigue: 4 messages this week (cap 3).
5. Action
Channel: noneNo message sentDecision logged for measurement against holdout.