Prototype · synthetic data

Agent trace

Why this decision

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  1. 1. Moment agent

    James Fernandes · family · City Centre Deira
    First-visit gap · urgency low

    Only shops at Carrefour, while City Centre Deira has 3 SHARE business units.

  2. 2. Ecosystem navigator

    Trigger: Carrefour · cross-BU consent yes
    5 candidate offers

    5 candidates at City Centre Deira: 5 Carrefour offers + 0 cross-property bundles.

  3. 3. Offer economist

    upliftProb × basket × margin − net cost after brand funding
    AED 15 back on fresh produce

    Picked "AED 15 back on fresh produce": expected GP AED 6.2, net cost AED 0 (100% supplier-funded), beat "3x points on your top 3 categories" by AED 3.7.

    OfferFunded byUplift Exp. GP Net cost Score
    AED 15 back on fresh producesupplier 100%8%6.20.06.2Chosen
    3x points on your top 3 categoriessupplier 80%6%4.92.52.4Lower score
    Double points this weekend at CarrefourMAF6%4.912.0-7.1Costs more than it earns
    Family pack bonus: 1,000 pointsMAF6%4.915.0-10.1Costs more than it earns
    10% off your next Carrefour shopMAF8%6.224.5-18.3Costs more than it earns

  4. 4. Guardrails

    Holdout no · 0 msgs this week
    Pass

    Within budget, message cap and approval threshold.

  5. 5. Action

    Channel: push
    Sent: AED 15 back on fresh produce

    supplier funds 100% · MAF net cost AED 0