Prototype · synthetic data

Agent trace

Why this decision

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  1. 1. Moment agent

    Layla Al Ali · high value · City Centre Mirdif
    Dormant points · urgency med

    7,891 points (AED 789.1) unredeemed for 308 days.

  2. 2. Ecosystem navigator

    Trigger: points balance · cross-BU consent yes
    4 candidate offers

    4 redemption options at City Centre Mirdif; steered to off-peak capacity where available.

  3. 3. Offer economist

    upliftProb × basket × margin − net cost after brand funding
    Weekday matinee ticket for 2,500 points

    Picked "Weekday matinee ticket for 2,500 points": expected GP AED 23.1, net cost AED 7.5 (0% brand-funded), beat "AED 50 Magic Planet card for 4,000 points" by AED 8.1.

    OfferFunded byUplift Exp. GP Net cost Score
    Weekday matinee ticket for 2,500 pointsMAF35%23.17.515.6Chosen
    AED 50 Magic Planet card for 4,000 pointsMAF35%31.524.07.5Lower score
    Dinner for two with 6,000 pointstenant 40%35%15.821.6-5.8Costs more than it earns
    Use 5,000 points for AED 50 off at CarrefourMAF35%26.940.0-13.1Costs more than it earns

  4. 4. Guardrails

    Holdout no · 1 msgs this week
    Pass

    Within budget, message cap and approval threshold.

  5. 5. Action

    Channel: push
    Sent: Weekday matinee ticket for 2,500 points

    MAF funds 0% · MAF net cost AED 7.5