Agent trace
Why this decision
1. Moment agent
Daniel Qureshi · high value · City Centre DeiraLapse · urgency highVOX Cinemas visits fell to 1 in the last 30 days vs 3.7/month before (≤ 40% threshold).
2. Ecosystem navigator
Trigger: VOX Cinemas · cross-BU consent yes5 candidate offers5 candidates at City Centre Deira: 4 VOX Cinemas offers + 1 cross-property bundle.
3. Offer economist
upliftProb × basket × margin − net cost after brand fundingPre-show dinner at 7:30pm + 2x points when you pay with SHAREPicked "Pre-show dinner at 7:30pm + 2x points when you pay with SHARE": expected GP AED 20, net cost AED 0 (100% tenant-funded), beat "Free snack with 2 tickets" by AED 14.
Offer Funded by Uplift Exp. GP Net cost Score Pre-show dinner at 7:30pm + 2x points when you pay with SHAREbundle tenant 100% 18% 20.0 0.0 20.0 Chosen Free snack with 2 tickets supplier 100% 9% 5.9 0.0 5.9 Lower score Bonus 500 points on your next VOX combo MAF 9% 5.9 9.0 -3.1 Costs more than it earns AED 20 off VOX tickets MAF 8% 5.0 14.0 -9.1 Costs more than it earns VOX Gold upgrade on your next ticket MAF 8% 5.0 20.0 -15.1 Costs more than it earns 4. Guardrails
Holdout no · 0 msgs this weekPassWithin budget, message cap and approval threshold.
5. Action
Channel: pushSent: Pre-show dinner at 7:30pm + 2x points when you pay with SHAREtenant funds 100% · MAF net cost AED 0