Agent trace
Why this decision
1. Moment agent
Omar Fernandes · high value · City Centre MirdifFirst-visit gap · urgency lowOnly shops at VOX Cinemas, while City Centre Mirdif has 4 SHARE business units.
2. Ecosystem navigator
Trigger: VOX Cinemas · cross-BU consent yes5 candidate offers5 candidates at City Centre Mirdif: 4 VOX Cinemas offers + 1 cross-property bundle.
3. Offer economist
upliftProb × basket × margin − net cost after brand fundingPre-show dinner at 7:30pm + 2x points when you pay with SHAREPicked "Pre-show dinner at 7:30pm + 2x points when you pay with SHARE": expected GP AED 10.7, net cost AED 0 (100% tenant-funded), beat "Free snack with 2 tickets" by AED 7.5.
Offer Funded by Uplift Exp. GP Net cost Score Pre-show dinner at 7:30pm + 2x points when you pay with SHAREbundle tenant 100% 10% 10.7 0.0 10.7 Chosen Free snack with 2 tickets supplier 100% 5% 3.2 0.0 3.2 Lower score Bonus 500 points on your next VOX combo MAF 5% 3.2 9.0 -5.8 Costs more than it earns AED 20 off VOX tickets MAF 4% 2.6 14.0 -11.4 Costs more than it earns VOX Gold upgrade on your next ticket MAF 4% 2.6 20.0 -17.4 Costs more than it earns 4. Guardrails
Holdout no · 0 msgs this weekPassWithin budget, message cap and approval threshold.
5. Action
Channel: pushSent: Pre-show dinner at 7:30pm + 2x points when you pay with SHAREtenant funds 100% · MAF net cost AED 0