Prototype · synthetic data

Agent trace

Why this decision

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  1. 1. Moment agent

    Aisha Menon · family · City Centre Mirdif
    First-visit gap · urgency low

    Only shops at Carrefour, while City Centre Mirdif has 4 SHARE business units.

  2. 2. Ecosystem navigator

    Trigger: Carrefour · cross-BU consent yes
    7 candidate offers

    7 candidates at City Centre Mirdif: 5 Carrefour offers + 2 cross-property bundles.

  3. 3. Offer economist

    upliftProb × basket × margin − net cost after brand funding
    3x points on your brands + 30 min Magic Planet on us (AED 300+ shop)

    Picked "3x points on your brands + 30 min Magic Planet on us (AED 300+ shop)": expected GP AED 26.7, net cost AED 4.8 (70% supplier-funded), beat "Kids weekend: 2x points + free Magic Planet game" by AED 12.7.

    OfferFunded byUplift Exp. GP Net cost Score
    3x points on your brands + 30 min Magic Planet on us (AED 300+ shop)bundlesupplier 70%16%26.74.821.9Chosen
    Kids weekend: 2x points + free Magic Planet gamebundleMAF16%26.717.59.2Lower score
    AED 15 back on fresh producesupplier 100%8%6.20.06.2Lower score
    3x points on your top 3 categoriessupplier 80%6%4.92.52.4Lower score
    Double points this weekend at CarrefourMAF6%4.912.0-7.1Costs more than it earns
    Family pack bonus: 1,000 pointsMAF6%4.915.0-10.1Costs more than it earns
    10% off your next Carrefour shopMAF8%6.224.5-18.3Costs more than it earns

  4. 4. Guardrails

    Holdout no · 0 msgs this week
    Pass

    Within budget, message cap and approval threshold.

  5. 5. Action

    Channel: push
    Sent: 3x points on your brands + 30 min Magic Planet on us (AED 300+ shop)

    supplier funds 70% · MAF net cost AED 4.8