Prototype · synthetic data

SHARE · Mall of the Emirates

Hi James

11,601 points

Worth AED 1,160.1

For you

Nothing new right now — enjoy your usual shop.See the agent’s decision

Recent activity

  • Mall Dining2026-11-01AED 143+143 pts
  • Ski Dubai2026-10-29AED 259+259 pts
  • Ski Dubai2026-10-22AED 207+207 pts
  • Magic Planet2026-10-19AED 148+148 pts
  • Ski Dubai2026-10-14AED 235+235 pts
  • Ski Dubai2026-09-27AED 399+399 pts

Behind the screen

James Haddad

  1. 1. Moment agent

    James Haddad · high value · Mall of the Emirates
    Dormant points · urgency med

    11,601 points (AED 1,160.1) unredeemed for 266 days.

  2. 2. Ecosystem navigator

    Trigger: points balance · cross-BU consent yes
    5 candidate offers

    5 redemption options at Mall of the Emirates; steered to off-peak capacity where available.

  3. 3. Offer economist

    upliftProb × basket × margin − net cost after brand funding
    Tuesday slope pass with your points

    Picked "Tuesday slope pass with your points": expected GP AED 68.3, net cost AED 7.5 (0% brand-funded), beat "Weekday matinee ticket for 2,500 points" by AED 45.2.

    OfferFunded byUplift Exp. GP Net cost Score
    Tuesday slope pass with your pointsMAF35%68.37.560.8Chosen
    Weekday matinee ticket for 2,500 pointsMAF35%23.17.515.6Lower score
    AED 50 Magic Planet card for 4,000 pointsMAF35%31.524.07.5Lower score
    Dinner for two with 6,000 pointstenant 40%35%15.821.6-5.8Costs more than it earns
    Use 5,000 points for AED 50 off at CarrefourMAF35%26.940.0-13.1Costs more than it earns

  4. 4. Guardrails

    Holdout no · 3 msgs this week
    Blocked

    Fatigue: 3 messages this week (cap 3).

  5. 5. Action

    Channel: none
    No message sent

    Decision logged for measurement against holdout.