Prototype · synthetic data

SHARE · Mall of the Emirates

Hi Mariam

5,246 points

Worth AED 524.6

For you

Your points cover a Tuesday slope pass. Book now?

Ski Dubai

Why am I seeing this?

Recent activity

  • Carrefour2026-10-29AED 336+336 pts
  • Carrefour2026-09-25AED 313+313 pts
  • Carrefour2026-09-05AED 382+382 pts
  • Mall Dining2026-05-31AED 143+143 pts
  • Carrefour2026-05-13AED 381+381 pts
  • Carrefour2026-05-03AED 288+288 pts

Behind the screen

Mariam Fernandes

  1. 1. Moment agent

    Mariam Fernandes · high value · Mall of the Emirates
    Dormant points · urgency med

    5,246 points (AED 524.6) unredeemed for 306 days.

  2. 2. Ecosystem navigator

    Trigger: points balance · cross-BU consent no
    5 candidate offers

    5 redemption options at Mall of the Emirates; steered to off-peak capacity where available.

  3. 3. Offer economist

    upliftProb × basket × margin − net cost after brand funding
    Tuesday slope pass with your points

    Picked "Tuesday slope pass with your points": expected GP AED 68.3, net cost AED 7.5 (0% brand-funded), beat "Weekday matinee ticket for 2,500 points" by AED 45.2.

    OfferFunded byUplift Exp. GP Net cost Score
    Tuesday slope pass with your pointsMAF35%68.37.560.8Chosen
    Weekday matinee ticket for 2,500 pointsMAF35%23.17.515.6Lower score
    AED 50 Magic Planet card for 4,000 pointsMAF35%31.524.07.5Lower score
    Dinner for two with 6,000 pointstenant 40%35%15.821.6-5.8Costs more than it earns
    Use 5,000 points for AED 50 off at CarrefourMAF35%26.940.0-13.1Costs more than it earns

  4. 4. Guardrails

    Holdout no · 1 msgs this week
    Pass

    Within budget, message cap and approval threshold.

  5. 5. Action

    Channel: push
    Sent: Tuesday slope pass with your points

    MAF funds 0% · MAF net cost AED 7.5