Prototype · synthetic data

SHARE · Mall of the Emirates

Hi Sara

2,091 points

Worth AED 209.1

For you

Nothing new right now — enjoy your usual shop.See the agent’s decision

Recent activity

  • Carrefour2026-10-31AED 453+453 pts
  • Magic Planet2026-10-27AED 150+150 pts
  • Magic Planet2026-09-14AED 181+181 pts
  • Magic Planet2026-09-07AED 146+146 pts
  • Magic Planet2026-09-06AED 215+215 pts
  • Carrefour2026-08-29AED 519+519 pts

Behind the screen

Sara Iyer

  1. 1. Moment agent

    Sara Iyer · professional · Mall of the Emirates
    Lapse · urgency high

    Magic Planet visits fell to 1 in the last 30 days vs 2.7/month before (≤ 40% threshold).

  2. 2. Ecosystem navigator

    Trigger: Magic Planet · cross-BU consent yes
    4 candidate offers

    4 candidates at Mall of the Emirates: 2 Magic Planet offers + 2 cross-property bundles.

  3. 3. Offer economist

    upliftProb × basket × margin − net cost after brand funding
    Spend nothing · saved AED 37.3

    Spend nothing: best option (Triple points on Magic Planet cards) scores AED 3.8, below the AED 5 minimum. Saved AED 37.3 by not discounting.

    OfferFunded byUplift Exp. GP Net cost Score
    Triple points on Magic Planet cardssupplier 50%8%6.83.03.8Lower score
    3x points on your brands + 30 min Magic Planet on us (AED 300+ shop)bundlesupplier 70%5%7.54.82.7Lower score
    30 min Magic Planet creditMAF6%5.412.0-6.6Costs more than it earns
    Kids weekend: 2x points + free Magic Planet gamebundleMAF5%7.517.5-10.0Costs more than it earns

  4. 4. Guardrails

    Holdout no · 0 msgs this week
    Spend nothing

    No action to check — economist chose to spend nothing.

  5. 5. Action

    Channel: none
    No message sent

    Decision logged for measurement against holdout.