Agent trace
Why this decision
1. Moment agent
Aisha Iyer · high value · City Centre DeiraFirst-visit gap · urgency lowOnly shops at Mall Dining, while City Centre Deira has 3 SHARE business units.
2. Ecosystem navigator
Trigger: Mall Dining · cross-BU consent yes3 candidate offers3 candidates at City Centre Deira: 2 Mall Dining offers + 1 cross-property bundle.
3. Offer economist
upliftProb × basket × margin − net cost after brand fundingPre-show dinner at 7:30pm + 2x points when you pay with SHAREPicked "Pre-show dinner at 7:30pm + 2x points when you pay with SHARE": expected GP AED 10.7, net cost AED 0 (100% tenant-funded), beat "2x points at participating mall restaurants" by AED 8.5.
Offer Funded by Uplift Exp. GP Net cost Score Pre-show dinner at 7:30pm + 2x points when you pay with SHAREbundle tenant 100% 10% 10.7 0.0 10.7 Chosen 2x points at participating mall restaurants tenant 100% 5% 2.2 0.0 2.2 Lower score AED 25 off dining over AED 150 tenant 50% 4% 1.8 7.5 -5.7 Costs more than it earns 4. Guardrails
Holdout yes · 3 msgs this weekBlockedMember is in the 10% randomised holdout — decision logged, no message sent.
5. Action
Channel: noneNo message sentDecision logged for measurement against holdout.