SHARE · City Centre Deira
Hi Aisha
5,300 points
Worth AED 530
For you
Nothing new right now — enjoy your usual shop.See the agent’s decision
Recent activity
- Mall Dining2026-10-28AED 361+361 pts
- Mall Dining2026-10-27AED 325+325 pts
- Mall Dining2026-10-20AED 157+157 pts
- Mall Dining2026-10-12AED 309+309 pts
- Mall Dining2026-10-02AED 139+139 pts
- Mall Dining2026-09-24AED 340+340 pts
Behind the screen
Aisha Iyer
1. Moment agent
Aisha Iyer · high value · City Centre DeiraFirst-visit gap · urgency lowOnly shops at Mall Dining, while City Centre Deira has 3 SHARE business units.
2. Ecosystem navigator
Trigger: Mall Dining · cross-BU consent yes3 candidate offers3 candidates at City Centre Deira: 2 Mall Dining offers + 1 cross-property bundle.
3. Offer economist
upliftProb × basket × margin − net cost after brand fundingPre-show dinner at 7:30pm + 2x points when you pay with SHAREPicked "Pre-show dinner at 7:30pm + 2x points when you pay with SHARE": expected GP AED 10.7, net cost AED 0 (100% tenant-funded), beat "2x points at participating mall restaurants" by AED 8.5.
Offer Funded by Uplift Exp. GP Net cost Score Pre-show dinner at 7:30pm + 2x points when you pay with SHAREbundle tenant 100% 10% 10.7 0.0 10.7 Chosen 2x points at participating mall restaurants tenant 100% 5% 2.2 0.0 2.2 Lower score AED 25 off dining over AED 150 tenant 50% 4% 1.8 7.5 -5.7 Costs more than it earns 4. Guardrails
Holdout yes · 3 msgs this weekBlockedMember is in the 10% randomised holdout — decision logged, no message sent.
5. Action
Channel: noneNo message sentDecision logged for measurement against holdout.