Prototype · synthetic data

Agent trace

Why this decision

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  1. 1. Moment agent

    Arjun Nasser · young couple · Mall of the Emirates
    First-visit gap · urgency low

    Only shops at Ski Dubai, while Mall of the Emirates has 5 SHARE business units.

  2. 2. Ecosystem navigator

    Trigger: Ski Dubai · cross-BU consent yes
    3 candidate offers

    3 candidates at Mall of the Emirates: 2 Ski Dubai offers + 1 cross-property bundle.

  3. 3. Offer economist

    upliftProb × basket × margin − net cost after brand funding
    Slope session + après-ski dinner, 2x points

    Picked "Slope session + après-ski dinner, 2x points": expected GP AED 34.6, net cost AED 11.2 (60% tenant-funded), beat "Free glove rental on your next session" by AED 10.9.

    OfferFunded byUplift Exp. GP Net cost Score
    Slope session + après-ski dinner, 2x pointsbundletenant 60%14%34.611.223.4Chosen
    Free glove rental on your next sessionsupplier 100%6%12.50.012.5Lower score
    AED 30 off Ski Dubai sessionsMAF7%14.018.0-4.0Costs more than it earns

  4. 4. Guardrails

    Holdout no · 4 msgs this week
    Blocked

    Fatigue: 4 messages this week (cap 3).

  5. 5. Action

    Channel: none
    No message sent

    Decision logged for measurement against holdout.