Agent trace
Why this decision
1. Moment agent
Yusuf Taylor · family · Mall of the EmiratesDormant points · urgency med9,868 points (AED 986.8) unredeemed for 323 days.
2. Ecosystem navigator
Trigger: points balance · cross-BU consent no5 candidate offers5 redemption options at Mall of the Emirates; steered to off-peak capacity where available.
3. Offer economist
upliftProb × basket × margin − net cost after brand fundingTuesday slope pass with your pointsPicked "Tuesday slope pass with your points": expected GP AED 35.1, net cost AED 7.5 (0% brand-funded), beat "Weekday matinee ticket for 2,500 points" by AED 23.2.
Offer Funded by Uplift Exp. GP Net cost Score Tuesday slope pass with your points MAF 18% 35.1 7.5 27.6 Chosen Weekday matinee ticket for 2,500 points MAF 18% 11.9 7.5 4.4 Lower score AED 50 Magic Planet card for 4,000 points MAF 18% 16.2 24.0 -7.8 Costs more than it earns Dinner for two with 6,000 points tenant 40% 18% 8.1 21.6 -13.5 Costs more than it earns Use 5,000 points for AED 50 off at Carrefour MAF 18% 13.9 40.0 -26.1 Costs more than it earns 4. Guardrails
Holdout no · 0 msgs this weekPassWithin budget, message cap and approval threshold.
5. Action
Channel: pushSent: Tuesday slope pass with your pointsMAF funds 0% · MAF net cost AED 7.5