Prototype · synthetic data

SHARE · Mall of the Emirates

Hi Yusuf

9,868 points

Worth AED 986.8

For you

Your points cover a Tuesday slope pass. Book now?

Ski Dubai

Why am I seeing this?

Recent activity

  • VOX Cinemas2026-10-08AED 179+179 pts
  • VOX Cinemas2026-09-17AED 121+121 pts
  • Mall Dining2026-09-16AED 210+210 pts
  • Ski Dubai2026-09-13AED 260+260 pts
  • Mall Dining2026-09-08AED 173+173 pts
  • Mall Dining2026-09-02AED 140+140 pts

Behind the screen

Yusuf Taylor

  1. 1. Moment agent

    Yusuf Taylor · family · Mall of the Emirates
    Dormant points · urgency med

    9,868 points (AED 986.8) unredeemed for 323 days.

  2. 2. Ecosystem navigator

    Trigger: points balance · cross-BU consent no
    5 candidate offers

    5 redemption options at Mall of the Emirates; steered to off-peak capacity where available.

  3. 3. Offer economist

    upliftProb × basket × margin − net cost after brand funding
    Tuesday slope pass with your points

    Picked "Tuesday slope pass with your points": expected GP AED 35.1, net cost AED 7.5 (0% brand-funded), beat "Weekday matinee ticket for 2,500 points" by AED 23.2.

    OfferFunded byUplift Exp. GP Net cost Score
    Tuesday slope pass with your pointsMAF18%35.17.527.6Chosen
    Weekday matinee ticket for 2,500 pointsMAF18%11.97.54.4Lower score
    AED 50 Magic Planet card for 4,000 pointsMAF18%16.224.0-7.8Costs more than it earns
    Dinner for two with 6,000 pointstenant 40%18%8.121.6-13.5Costs more than it earns
    Use 5,000 points for AED 50 off at CarrefourMAF18%13.940.0-26.1Costs more than it earns

  4. 4. Guardrails

    Holdout no · 0 msgs this week
    Pass

    Within budget, message cap and approval threshold.

  5. 5. Action

    Channel: push
    Sent: Tuesday slope pass with your points

    MAF funds 0% · MAF net cost AED 7.5