Prototype · synthetic data

SHARE · Mall of the Emirates

Hi Zayed

9,657 points

Worth AED 965.7

For you

Nothing new right now — enjoy your usual shop.See the agent’s decision

Recent activity

  • Mall Dining2026-11-02AED 309+309 pts
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  • Mall Dining2026-08-28AED 345+345 pts
  • Ski Dubai2026-08-09AED 259+259 pts
  • VOX Cinemas2026-08-02AED 172+172 pts

Behind the screen

Zayed Fernandes

  1. 1. Moment agent

    Zayed Fernandes · professional · Mall of the Emirates
    Dormant points · urgency med

    9,657 points (AED 965.7) unredeemed for 289 days.

  2. 2. Ecosystem navigator

    Trigger: points balance · cross-BU consent yes
    5 candidate offers

    5 redemption options at Mall of the Emirates; steered to off-peak capacity where available.

  3. 3. Offer economist

    upliftProb × basket × margin − net cost after brand funding
    Tuesday slope pass with your points

    Picked "Tuesday slope pass with your points": expected GP AED 23.4, net cost AED 7.5 (0% brand-funded), beat "Weekday matinee ticket for 2,500 points" by AED 15.5.

    OfferFunded byUplift Exp. GP Net cost Score
    Tuesday slope pass with your pointsMAF12%23.47.515.9Chosen
    Weekday matinee ticket for 2,500 pointsMAF12%7.97.50.4Lower score
    AED 50 Magic Planet card for 4,000 pointsMAF12%10.824.0-13.2Costs more than it earns
    Dinner for two with 6,000 pointstenant 40%12%5.421.6-16.2Costs more than it earns
    Use 5,000 points for AED 50 off at CarrefourMAF12%9.240.0-30.8Costs more than it earns

  4. 4. Guardrails

    Holdout no · 3 msgs this week
    Blocked

    Fatigue: 3 messages this week (cap 3).

  5. 5. Action

    Channel: none
    No message sent

    Decision logged for measurement against holdout.