Prototype · synthetic data

SHARE · City Centre Deira

Hi Elena

10,667 points

Worth AED 1,066.7

For you

Weekday matinee ticket for 2,500 points

VOX Cinemas

Why am I seeing this?

Recent activity

  • VOX Cinemas2026-10-25AED 153+153 pts
  • VOX Cinemas2026-10-19AED 118+118 pts
  • Mall Dining2026-10-06AED 181+181 pts
  • Carrefour2026-10-01AED 389+389 pts
  • VOX Cinemas2026-08-29AED 103+103 pts
  • Carrefour2026-08-06AED 395+395 pts

Behind the screen

Elena Saleh

  1. 1. Moment agent

    Elena Saleh · high value · City Centre Deira
    Dormant points · urgency med

    10,667 points (AED 1,066.7) unredeemed for 393 days.

  2. 2. Ecosystem navigator

    Trigger: points balance · cross-BU consent yes
    3 candidate offers

    3 redemption options at City Centre Deira; steered to off-peak capacity where available.

  3. 3. Offer economist

    upliftProb × basket × margin − net cost after brand funding
    Weekday matinee ticket for 2,500 points

    Picked "Weekday matinee ticket for 2,500 points": expected GP AED 23.1, net cost AED 7.5 (0% brand-funded), beat "Dinner for two with 6,000 points" by AED 21.5.

    OfferFunded byUplift Exp. GP Net cost Score
    Weekday matinee ticket for 2,500 pointsMAF35%23.17.515.6Chosen
    Dinner for two with 6,000 pointstenant 40%35%15.821.6-5.8Costs more than it earns
    Use 5,000 points for AED 50 off at CarrefourMAF35%26.940.0-13.1Costs more than it earns

  4. 4. Guardrails

    Holdout no · 1 msgs this week
    Pass

    Within budget, message cap and approval threshold.

  5. 5. Action

    Channel: push
    Sent: Weekday matinee ticket for 2,500 points

    MAF funds 0% · MAF net cost AED 7.5